Roseburg Mayor Proclaims May 1 As Thrive Umpqua Day
Roseburg Mayor Larry Rich has proclaimed May 1, 2026, as Thrive Umpqua Day, recognizing community efforts to improve health, well-being, and connection through everyday actions like walking, eating well, supporting local businesses, and checking in on neighbors.
ROSEBURG, Ore. — Roseburg Mayor Larry Rich has proclaimed May 1, 2026, as Thrive Umpqua Day, recognizing ongoing community efforts to improve health, well-being, and connection across the Umpqua Valley.
The proclamation, dated April 27, marks the fifth consecutive year the city has recognized Thrive Umpqua Day. The day highlights the impact of small, everyday choices that can support a healthier community, including walking, biking, eating well, connecting with neighbors, supporting local businesses, and thanking people who serve the community.
According to the proclamation, Thrive Umpqua has grown over the past nine years to include 16,058 citizens, 2,810 volunteers, and 135 organizations engaged in the community’s well-being initiative.
Thrive Umpqua continues work that began through the Blue Zones Project, which launched locally in 2017 as a community collaboration focused on improving health outcomes through proven, evidence-based practices inspired by some of the world’s longest-living cultures.
The proclamation states that Thrive Umpqua interventions have helped reduce health risks and produced measurable medical and productivity savings. Roseburg and the surrounding area received national recognition as a Certified Blue Zones Community in 2021.
Rich’s proclamation also recognized the role of local leaders, volunteers, and residents who have supported policies and programs aimed at improving quality of life.
“This achievement required extraordinary effort across our community,” the proclamation states.
Thrive Umpqua Day is intended as an opportunity to honor collaboration, celebrate progress, and reaffirm a shared commitment to building a healthier and more connected community.
Community members are encouraged to mark the day by taking simple actions such as going for a 10-minute walk, checking in on a neighbor, choosing a plant-forward meal, taking time to unwind, supporting a local business, or thanking teachers, healthcare workers, volunteers, neighbors, and others who help strengthen the community.
Thrive Umpqua organizers said every action counts and encouraged residents to share their Thrive Umpqua Day moments online.
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